Looking back on the past ten years in e-commerce, it is clear that there have been loads of changes in how e-commerce business models are perceived. In the United States, certain electronic commerce activities are regulated by the Federal Trade Fee (FTC). These activities include the use of commercial e-mails, online advertising and consumer privacy The CAN-SPAM Act of 2003 establishes national standards for direct marketing over e-mail. The Federal Trade Commission Act regulates all forms of advertising, together with online advertising, and states that advertising must be truthful and non-deceptive. 29 Utilizing its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of consumers’ personal data. 30 As a result, any corporate privacy coverage related to e-commerce exercise might be subject to enforcement by the FTC.
Natural reach is at an all-time low. Yes, chances are you’ll hope that the majority of your customers may come from Facebook, but there is solely no level these days in spending any money on Facebook likes. Fewer likes and more hits on a website will lead to more conversions, concentrate on increasing more audience to your e-commerce website.
Unlike B2C, B2B ecommerce relates to sales made between businesses, resembling a manufacturer and a wholesaler or retailer. There are a number of metrics that retailers are looking at now that they weren’t in the previous because of the shift in shopping habits. The same-store sales conversation will not end anytime soon.