The trend of shopping has shifted from the physical markets to ecommerce stores. With these paid campaigns, ecommerce businesses might reach specific audiences using the social network and get in the news feeds of different target audiences. PrestaShop is an efficient and innovative e-commerce solution with all the features you need to create an online store and grow your business.
Online marketing allows e-commerce businesses to reach a larger target market more effectively. No longer are businesses marketing solely to the people who can drive to their stores; now, anyone who suits the target profile, anywhere in the world, can be targeted by means of effective online marketing techniques.
Best-selling sites are better at following the e-commerce usability guidelines: Across 10 large e-commerce sites, we discovered an average compliance rate of 53% with the 207 guidelines (i.e., 110 guidelines followed; 97 violated). No physical presence: Although this is improving with time, the incontrovertible fact that guests cannot see or feel any of your merchandise can be a downfall.
Working from anywhere. Often, working an eCommerce business means that you do not need to take a seat in an office from 9 to 5 or suffer through a commute day-in and day-out. A laptop computer and an excellent internet connection is all it takes to manage your business from anywhere in the world.
You’ll be able to use an off-the-shelf eCommerce platform like Shopify , which makes building an online store a fast and easy process. However, it would also mean less customization, as you will need to choose from an existing pool of themes and tools provided by the platform. Should you opt to run a dropshipping business, eCommerce solutions like Oberlo will assist you to get the store off the floor and start selling in as little as few hours.
Security. Skilled hackers can create authentic-looking websites that claim to sell well-identified products. Instead, the site sends customers forfeit or imitation versions of those merchandise – or, merely collects customers’ credit card data. Bonafide e-commerce sites additionally carry danger, especially when customers store their credit card information with the retailer to make future purchases easier. If the retailer’s site is hacked, hackers might come into the possession of customers’ credit card data.
Lazada is also widespread because of its vast inventory of foreign goods. The company has made it easier for locals to purchase items from other Asian countries and provides affordable logistics solutions for cross-border transactions. This was made an even bigger part of the platform’s story after Alibaba took management of the company and brought on many Chinese sellers.